Foundation development manager recounts meeting coffee farmers and families in Peru

Editor’s note: Earlier this month, Arbor Day Foundation development manager Jared Carlson traveled to Peru to meet many of the people who grow the beans that become our award-winning shade-grown coffee. He was in Costa Rica in January to look at the potential for new sources, a trip we described here. Below is part one of Jared’s first-person account about his most recent travels. Part two will run later early next week. -SB

Day One and Two

It was still dark outside as I boarded my flight out of Lima, but the horizon was starting to lighten up with the emerging sun.

As we lifted up into the air, I caught some of my first glimpses of Lima and the surrounding area. Due to the colder waters of the Pacific Ocean and the easterly trade winds, the moisture is carried away from the city instead of inwards. The result is a city of 8 million people living in a beautiful desert.

I arrived in Chiclayo to a small regional airport. I had rented a truck with a driver and quickly headed towards the Andes Mountains. Winding our way up through the mountain passes and above the cloud level, I saw surreal views and some interesting local customs. After six hours of traveling, we arrived in the city of Jaen, where I toured a new processing plant in the final weeks of completion and met with our co-op to discuss past performance and future goals. It was uplifting to see the passion that they have as stewards of the land.

Day Three

The day began at 6am with a short trip back towards the town of Chiclayo and then a trek off the paved road to get to the farm of the Vera family.

To reach the farm, we had to hike up the side of the mountain. After 45 minutes and my calves burning, I realized why they had brought the pack animals.

Upon arrival, we were greeted by Luis Vera (pictured above) and his family, who were to be our hosts for the day. There were also other farmers from the region that had come in for a committee meeting.

The main part of the harvest had already taken place, but I still had arrived early enough to catch the final harvest. The farmers were so proud of their shade trees and made sure that they pointed out and named all the species.

The farms are a shining example of how to work within the environment to produce crops. Not only were they growing coffee, but they had pineapple, mango, oranges, plantains, bananas and limes to help feed themselves during the months between harvests.

After walking through the farms, we decided to hike to a nearby waterfall. While “nearby” actually constituted an hour of hiking, I was thrilled to get the exercise in such a paradise. We crossed a handful of small streams along the way and saw many different species of birds. Once we arrived, the view was breathtaking. Imagine what a waterfall in the jungles of Peru looks like… and that is exactly how it appeared. Water cascaded down the rocks into a nice shimmering pool below, bringing with it a refreshing mist.

Later in the day, we audited the books to verify where the money had been spent and the money paid to the workers. The numbers vary from farmer to farmer, but we do have several requirements that need to be monitored and verified on multiple levels. We make a lot of claims about what our coffee represents and this is a part that we take very seriously.

One of the requirements is that all of the workers on the farms are required to be paid at least minimum wage, which is 15 soles a day. At the farms I observed, workers were paid 25 soles a day, or roughly 67 percent higher than minimum wage. (This is the worker on the farm, not the farmer himself, who also typically picks and processes the beans). They are also required to pay men and women the same amount for their labor, and all workers have to have access to health care.

Although we think it is a given, they are also required to provide potable drinking water for the workers and cannot require them to work over eight hours a day, which includes at least a 30 minute break.

We also require farmers to protect the surrounding water supplies, as well as to replant in areas that have been cut down or burned. They are prohibited from cutting down or burning any existing forests. Education is critical to these requirements being met.

Overall, the farms I visited hover between 10 to 12 percent of their gross sales going toward education. They also spend another 10 to 12 percent of their gross sales to improve infrastructure and better the living conditions for their workers.

Children greet Jared with signs reading "welcome to the Arbor Day delegation" and "we care for our forests." All photos courtesy of Jared Carlson.

Jared Carlson


  1. Well done, Jared. Your posting helps us to better understand the multi-facet benefits (to all) of purchasing Arbor Day Shade Grown Coffee for our owners, guests and associates. Thank you! Rob Hebeler, Vice President, Wyndham Vacation Ownership.

  2. Thank-you Rob. With the commitment of Wyndham Vacation Ownership, we have been able to significantly impact the lives of these farmers and their families for the better…as well as preserve one of our Earth’s most precious resources.

    Jared Carlson

  3. Pingback: Foundation development manager recounts meeting coffee farmers and families in Peru, Part II | Arbor Day Foundation Blog

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