Solving global issues through trees

Last month in Paris, hundreds of leaders including heads of state, corporate executives, scientists, government officials, and more, gathered at the 21st Session of the U.N. Climate Change Conference (COP 21). The goal for this Session was to discuss a global climate agreement where countries around the globe reduced their carbon emissions. The collaboration and partnership between individuals from countries all over the world illustrates the importance for each of us to address our impact on the environment.

How can trees and my daily habits change my carbon footprint?

At the Arbor Day Foundation, we work closely with companies and individuals who are seeking to positively address their impact on the environment. Whether it’s from carbon emissions or water usage, we all individually and collectively have a specific footprint that impacts our world. The good news is that by working with the Arbor Day Foundation we can create a positive effect through trees.

Arbor Day Foundation Programs:

Carbon offsetting – Carbon emissions are one of the largest contributors to climate change. Through reforestation in the Mississippi Alluvial Valley, corporations and individuals can retire verified carbon credits for each “ton” of carbon they emit. This opportunity allows us to offset individually such as our car’s emissions, or offset air travel or heating bills.

The benefits of tree planting go far beyond sequestering carbon, it also creates jobs, restores vital wildlife habitats, and helps control flooding.

Watershed restoration – Strategically planting trees in impaired watersheds throughout the country has been proven to drastically change the water quality of these watersheds. Millions of Americans all over the country depend on trees to filter the water they use. This opportunity allows is to ensure that future generations will have clean water.

Ways to reduce your own Footprint:

  • Carpool or ride your bike to work
  • Turn off lights and appliances when leaving rooms
  • Wear clothes like jeans more often between washes
  • Moderate printing, better yet go paperless
  • Take shorter showers
  • Wash clothes in cold water

city smogThe meetings in Paris are a great reminder that whether or not you are reducing your footprint as a major corporation or in your own home, it is important to remember we all have a role and we all belong to something greater.

Please visit to learn more.

Boise Paper’s Project Up Event at Lindsay Street Park

Lindsay Street Park_Photo 3

Before: Green space is untended and neglected.

Minutes west of Downtown Atlanta sits the English Avenue Neighborhood. This neighborhood has seen its share of tough years as the area with the highest crime rate in the city of Atlanta. The neighborhood lacks numerous community resources, including the absence of a single outdoor park… until now. And residents are hoping that their new park could make all the difference.

Lindsay Street Park_Photo 5

Before: The area is neglected and full of pollution.

I recently attended one of the events that helped make the Lindsay Street Park possible: Boise Paper’s Project Up planting event. It was a wonderful experience. What was once a neglected and polluted space has transformed into a luscious green sanctuary in the center of one of the most precarious areas of the state.

We planted trees and shrubs in the park while children played on brand new playground equipment, installed just a few days before the event. (check out this video of them playing) Joyful parents looked on with pride, pausing every so often to tell us how much this park meant to the community.


After: Completed Lindsay Street Park playground.

As we planted I kept thinking about the upcoming Partners in Community Forestry Conference and how the Lindsay Street Park Project was a nice example of the great things that happen when partners come together. The park itself is the culmination of a three year process led by The Conservation Fund in partnership with Trees Atlanta, Atlanta Botanical Gardens, English Avenue Neighborhood Association and over 15 other nonprofit organizations, each playing a key role in the process.

The Lindsay Street Park Project is a fine example of a model that can be replicated in other underserved communities that face similar issues. Check out our Facebook album to see more photos of the transformation.

How Our Work With Corporate Partners is Offsetting Carbon Emissions

The work of the Arbor Day Foundation would not be possible without the support of our corporate partnerships. Today, more and more companies are focused on sustainability and corporate social responsibility (CSR) initiatives. They have a sense of obligation to the environment and the communities in which they live and work. They help us further the use of trees as a solution to growing global issues such as water and air quality, climate change, and poverty.

figure-offsetting[1]We work with companies to develop relationships that not only support their sustainability and CSR goals but also have a positive impact on the environment. By partnering with the Arbor Day Foundation, companies have been able to reduce paper usage and waste, inspire engagement with their employees and customers, help communities rebuild after natural disasters, and support environmental conservation through education programs. Some of our current corporate partners include Disney, Enterprise Rent-a-Car, FedEx, Mary Kay, Toyota, UPS, and Wyndham.

Recently, companies have started to quantify and report on the amount of carbon they are emitting through construction, manufacturing, utility usage, shipping, travel, etc. More importantly, they are now taking steps toward reducing those emissions internally or offsetting those emissions. Each of us produces carbon emissions daily. Every time you turn on your car or take a flight, you are using energy, which results in emitting carbon. One typical domestic flight is equal to emitting 1.4 metric tons of carbon. These carbon emissions contribute to climate change, which can have a significant negative impact on the environment, particularly over a long period of time.

There are many ways to offset carbon usage; however, we believe the optimal method is reforestation. Reforestation is replanting of trees on forest lands that have been used for decades for a variety of non-forest purposes such as farming and mining. The Arbor Day Foundation works with trusted carbon offset partners to build reforestation projects that meet this new need of our corporate partners. Trees are amazingly efficient at offsetting carbon. The U.S. Forest Service has calculated that our forests as a whole currently sequester approximately 10–20% of the country’s emissions each year. This accounts for 90% of all the carbon sequestered in the U.S. today. Choosing reforestation as a carbon offset strategy not only provides companies with the carbon credits but also provides a host of other environmental and economic benefits that other carbon offset projects cannot—such as improvement of water and air quality, protecting wildlife habitat, and creating new jobs.

For more information on becoming a corporate supporter of the Arbor Day Foundation and offsetting your company’s carbon emissions through reforestation, contact our Corporate Partnerships team.

Arbor Day Award Winner Highlights: Promise to Earth Award

Each year the Arbor Day Foundation recognizes outstanding individuals, environmental leaders, and innovative organizations for their sustainable conservation efforts on an international, national, state and community level through the Arbor Day Awards Program. The 2014 Arbor Day Awards were presented April 26 at the Lied Lodge and Conference Center in Nebraska City. During May we’ll highlight the award winners.

Promise to Earth Award—Physicians Mutual:

The Promise to Earth award recognizes sustained commitment and leadership by a corporation that partners with the Arbor Day Foundation on special projects.

Left to Right: Chris Johnson, Kim Holzapfel, John Rosenow, Deb Walton and Bob Gunia

Left to Right: Chris Johnson, Kim Holzapfel, John Rosenow, Deb Walton and Bob Gunia at the Arbor Day Awards ceremony.

One of the most successful insurance companies in the world, Physicians Mutual found a way to memorialize the lives of their customers and contribute to forestlands. Through the Arbor Day Foundation’s Trees In Memory program, Physicians Mutual helps to plant a tree in memory of customers at the time of their death. And through the Trees in Celebration program – also carried out by the Arbor Day Foundation – Physicians Mutual helps to plant a tree in honor of a customer’s birthday. The programs have left a profound impact on both forestlands, and the families of customers.This year also marks the 10 year anniversary of the partnership between Physicians Mutual and the Arbor Day Foundation. As a way to commemorate this important anniversary, Physicians Mutual launched the “Plant One, Celebrate Many” tree pledge—an initiative to plant one tree in the Oglala National Grasslands in Nebraska for every “like” the company’s “Plant One, Celebrate Many” Facebook page receives.

“We believe this new campaign is a great addition to our company’s commitment to restore and sustain our environment for future generations, while creating a lasting tribute to every life they represent,” said Bob Gunia, Physicians Mutual senior vice president.

During the past decade, Physicians Mutual has helped with reforestation efforts in Ocala National Forest in Florida, Huron-Manistee National Forests in Michigan and is currently planting trees in Bastrop State Park in Texas.

In partnership with the Arbor Day Foundation, more than 250,000 trees have been planted in forests across the country.

Are you aware of an outstanding individual or organization that is an exemplary steward of our Earth?  If so, please consider nominating them for our 2015 Arbor Day Awards.


What to do about Wildfires: Prevention vs. Combat

As the 2013 fire season continues, the costs of fighting wildfires have continued to increase. In 2012, fires consumed 40 percent of the Forest Service’s annual budget, compared to only 13 percent in 1991. Many factors have created these rising costs through the years, including worsened drought conditions, continued climate change, and an increased number of homes built near forested areas. These escalating expenses are proving to be so costly, that they are leaving less money for wildfire prevention.


Forest Fires

Drought conditions, climate change, and homes in traditionally forested areas have all contributed to the rising costs of fighting wildfires.

Due to these heightened factors, for fiscal 2014, the federal administration has proposed drastic spending cuts to hazardous fuels reduction, or clearing smaller trees and underbrush through controlled cutting and burns. The idea behind hazardous fuels reduction is that by removing this underbrush, fires will have less fuel to spread rapidly and can then be controlled faster. Donald Smurthwaite, spokesman for the National Interagency Fire Center states, “In a recent study by the Bureau of Land Management, when wildfires burned into fuels treatment areas, they were slowed or stopped about 90 percent of the time. With the decline in fuels funding, we’re worried that saving money today will mean larger and more destructive fires tomorrow.” Limited funding has decreased fire prevention for several years. In 2009, 4.5 million acres were treated to prevent wildfires, and under the proposed budgetary cuts, fewer than 2 million acres would be treated in 2014.While the proposed budget for fiscal 2014 would increase overall funding for wildfires, it would largely cut the hazardous fuels budgets for several agencies. In all, 41 percent of these budgets would fall, reducing the current funds of $502 million to $297 million.  This will be the third consecutive year the administration’s proposed budget includes spending cuts to forest treatment to prevent wildfires. Many of these cuts will greatly affect our tree partners — the U.S. Forest Service and the National Park Service.

As an organization of people that cares deeply about our nation’s forests and trees, the Arbor Day Foundation continues to challenge ourselves to better understand how to collaborate with our partners on the ground as they overcome these budgetary hurdles.  There simply isn’t funding available as there has been in decades past, and that is where our valued members, supporters, corporate donors and partners can help us to heighten our efforts to do more with less. They can help us to see new ways to partner with these groups, to create even more relevant programs, and to provide trees to those areas most in need. As we address each new challenge, we search for ways to better engage our loyal members and tree advocates to keep them involved in the good work our partners accomplish each year with our support.

With the help and generosity of our vast network of tree advocates, we will continue to foster our enduring 25-year partnership with the U.S. Forest Service. With their help, the Arbor Day Foundation will continue to bring new ideas surrounding education, conservation, and tree planting in wildfire-stricken areas.

Two ways you can take action now:
The Backyard Woods Program: Managing Forests Can Save Forests
Donate now to replant trees where they’re needed most

Data cited in this post sourced from NBC News.
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Abbie Eisenhart is a Community Tree Recovery Manager for the Arbor Day Foundation.

NASCAR sponsoring community tree planting as part of conservation effort

NASCAR is working with the Arbor Day Foundation this year on tree-planting in communities around the country.

As part of the sponsorship, NASCAR is appealing to teams, sponsors and fans to make donations, with every dollar planting one tree through the Foundation. We’re grateful that NASCAR chose to sponsor these projects, and hope their involvement continues in future years.

Through the sponsorship, $1 goes toward one tree in a high-need areas – many recovering from trees lost to natural disasters. NASCAR is also working with UPS, which has an existing partnership with the Foundation.

Some have asked whether NASCAR is supporting conservation and good stewardship outside of their work on tree-planting with the Foundation. NASCAR has, in fact, taken several steps toward increased conservation through alternative energy and innovative technologies, among other strategies.

First, NASCAR’s large-scale recycling program is preventing millions of pounds of electronics from entering the world’s landfills each year

Second, NASCAR is working with partners to recapture and recycle 200,000 gallons of race-used oil annually.

Third, NASCAR recently moved into an office facility with LEED certification, the signature designation for energy-conserving buildings.

Fourth, NASCAR’s Pocono Raceway installed a 3-megawatt solar farm to power all of the track’s energy needs, with 40,000 solar panels on 25 acres of land next to the track.

And fifth, New Hampshire Motor Speedway has protected more than 520 acres of land as open space throughout its 1,200-acre facility.

We’re glad NASCAR has sponsored the Foundation’s community forestry efforts as a part of its conservation program, and look forward to planting trees with the support of fans, team members and sponsors this year.

Foundation vice president weighs in on establishing successful corporate partnerships with non-profits

Dan Lambe, vice president of programs for the Arbor Day Foundation, offered his insight on forming successful corporate partnerships with non-profits in a recent article for the daily trade publication, Environmental Leader.

In this article, Lambe highlights several of the Arbor Day Foundation’s programs that are flourishing thanks to corporate partners and states that “corporations can further their environmental missions by forming strong and lasting conservation-oriented partnerships.”

He then outlines four key recommendations when forming conservation-oriented corporate partnerships.

Lambe’s first recommendation notes the critical importance of making a sustained commitment. He explains that, “companies assisting with replanting in national and state forests often pledge to support decades-long efforts as needs arise, rather than a one-time project that may result in less of a lasting impact”

Enterprise Rent-A-Car is a great example of a partner that has made a sustained commitment. Enterprise commemorated its 50th anniversary in 2007 by forming a long-term partnership with the Foundation to plant 50 million trees over the next 50 years, for a gift totaling more than $50 million dollars.So far, nearly seven million trees have been planted.

Lambe’s second recommendation for corporate partners is “to come to the table with ideas on a potential niche,” adding:

Many smaller partners, for instance, choose to support replanting in neighborhoods or state and national forests close to their headquarters. Many larger partners are interested in larger projects that command national attention.

Toyota, the sponsor of the Tree Campus USA program has a particular interest in engaging young people in sustainability, Lambe points out.

The essential support from Toyota for the Tree Campus USA program develops the connection between the college student niche and the environment through tree planting events and recognition on college and university campuses.

Corporate partners recognize the positive impact that playing an active role in conservation efforts has on their customer base. A corporation that does not make a strong effort to be socially responsible will ultimately have a harder time doing business in the future.

Lambe’s third recommendation puts forth the requirement that “effective partners bring local contacts and credibility to initiatives. For big events, employees and their networks can serve as a volunteer base,” says Lambe. “Most corporate partners also maintain strong relationships with the media and can open the door to new visibility.”

The fourth recommendation advocates that “tree planting is an ideal project because it is unifying,” with Lambe adding that “a tree-planting mission is able to rise above political conflicts and achieve significant outcomes for corporations and non profits alike.”

Read the entire article here.